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About Us

Our Vision

About Us

Empowering Change Through Cleanliness

At our core, we are a company driven by a vision to create a cleaner, greener future. Inspired by the Swachh Bharat Abhiyan, we have developed innovative and affordable cleaning solutions that cater to households, communities, and businesses across India. Our journey began with a simple idea: to make cleanliness a way of life.

  • Extensive Franchise Network
  • Affordable and innovative cleaning solutions

What We Do

Our Mission, Vision and Commitment

Mission

Our mission is to empower communities with innovative solutions that promote health and hygiene.

Vision

We envision a future where cleanliness becomes a universal value, embraced by individuals and institutions alike.

Commitment

We are committed to delivering high-quality, affordable products that prioritize both effectiveness and safety.


Our Team


Our Vision

KHUSHBOO KUMARI
– Chairman Cum Managing Director

"Leadership is not just about giving directions; it’s about inspiring people to achieve their best. I am passionate about fostering innovation, empowering talent, and building a company that thrives on excellence"

About: Khushboo Kumari holds a Chemistry (Hons.) degree and brings 15 years of experience in strategic management and organizational growth. She leads the company with vision, integrity, and a commitment to creating meaningful opportunities for every stakeholder.

Our Vision

NITU DEVI
– Director Finance

"Financial discipline and strategic planning are the backbone of every successful organization. My goal is to ensure financial stability while enabling long-term growth"

About: Nitu Devi oversees the company’s financial planning, budgeting, and resource management, ensuring transparency and sustainable financial growth.

Our Vision

DEEPA DEVI
– Director Operations

"Efficient operations turn ideas into results. I focus on building systems that deliver consistency, quality, and productivity"

About: Deepa Devi manages the company’s operational activities and ensures smooth coordination between departments to achieve organizational goals.

Our Vision

MD. MAHFOOZ AHMED
– C.E.O (Chief Executive Officer)

"Leadership means turning vision into reality and inspiring teams to perform beyond expectations"

About: Md. Mahfooz Ahmed leads the organization’s overall strategy and execution, ensuring growth, innovation, and operational excellence.

RITESH KUMAR
– C.O.O (Chief Operating Officer)

"Efficiency and teamwork are the keys to delivering consistent results"

About: Ritesh Kumar supervises the company’s daily operations and ensures effective coordination among teams to achieve performance goals.

Our Vision

RAKESH RANJAN
– C.F.O (Chief Financial Officer)

"Financial strength and strategic planning are essential for long-term success"

About: Rakesh Ranjan manages financial strategies, accounting systems, and risk management to ensure the company’s financial stability.

Our Vision

RAKESH KUMAR SINHA
– C.M.O (Chief Marketing Officer)

"Marketing is about building trust and creating lasting connections with people"

About: Rakesh Kumar Sinha leads the company’s marketing initiatives, brand development, and customer engagement strategies.

Our Vision

SIDDHARTH SHANKAR NARAYAN
– C.T.O (Chief Technical Cum Traning Officer)

"A strong building needs a solid foundation; similarly, future success depends on today's struggles. When you work on your skills and knowledge, opportunities come automatically. Without believing in yourself, even the hardest work remains incomplete"

About: Siddharth Shankar Narayan holds an MBA in Banking & Marketing and brings approximately 20 years of experience in training and marketing. He leads the company’s technical development and training initiatives, empowering teams with knowledge and practical skills.

Our Vision

MANOJ KUMAR SINGH
– S.E.O (State Executive Officer)

"Local understanding and strong leadership are the keys to successful execution"

About:Manoj Kumar Singh holds a Post Graduate Diploma in Business Management from IIMT Professional College, Meerut and brings 15 years of professional experience in operations and management. He oversees state-level operations and ensures the effective implementation of company policies and programs across different regions.

Our Vision

TAPASWINI MAHARANA
– G.M (General Manager)

"Team coordination and strong management are the pillars of organizational success. I believe in creating an efficient work environment where collaboration, discipline, and commitment lead to outstanding results"

About: Tapaswini Maharana holds a Postgraduate (PG) degree in Botany from KIIT University (Kalinga Institute of Industrial Technology), Bhubaneswar, Odisha. She manages the company’s overall administration and ensures smooth coordination and efficient functioning of departments across the organization.

Our Vision

AJEET KUMAR PANDEY
– C.H.R.A.O (Chief Human Resources Cum Accounts Officer)

"People and processes are my passion. I strive to create an environment where talent thrives and every financial process is precise and transparent"

About: Ajeet Kumar Pandey holds an MBA in IT & Finance from North Odisha University, Balasore, Odisha, and has 12 years of experience in HR and accounting. He ensures efficient human resource management and accurate financial practices across the organization.

Our Vision

DR. DHARMVIR KUMAR BHASKAR
– Company Advisor

"Experience and wisdom help organizations make the right decisions at the right time"

About: Dr. Dharmvir Kumar Bhaskar provides strategic advisory support to the company, helping leadership take informed decisions for sustainable growth.

Our Vision

DR. ALOK KUMAR PANDEY
– Company Advisor

"Innovation combined with knowledge creates the path for sustainable development"

About:Dr. Alok Kumar Pandey brings over 22 years of professional experience in advisory, strategic planning, and organizational development. With his deep expertise and insightful guidance, he supports the company in strengthening long-term strategies and achieving sustainable growth.

Our Vision

MANISH KUMAR PANDEY
– Company Advisor

"Strategic thinking and careful planning are essential for long-term success."

About: Manish Kumar Pandey advises the organization on business development strategies and growth opportunities.

RITESH RANJAN
– Company Advisor

"Smart strategies and the right guidance can transform challenges into opportunities"

About: Ritesh Ranjan contributes valuable insights and advisory support to help the company expand and improve operational effectiveness.

Our Vision

JITENDAR SINGH
– Company Advisor

"A strong vision and practical guidance together shape a successful future"

About: Jitendar Singh supports the leadership team with valuable insights and experience to strengthen organizational decision-making.